TikTok has the highest social media engagement rates across 100,000 user profiles according to research from Influencer Marketing Hub.29.5% of users on TikTok are aged between 20 and 29.More than one-third (37%) of unique visitors to TikTok come from households with a total income of $100K or more. The lifetime user spend on TikTok has also hit $175 million worldwide. TikTok has been downloaded over 1.5 billion times.TikTok is used in more than 154 countries.The platform has more users than Reddit, Snapchat, and LinkedIn. TikTok has over 800 million active users. TikTok is the sixth most popular social media platform in the world.Let's see some stats showing why you should advertise on TikTok. We've seen a brief intro into how TikTok works. You can only use videos or videos with text overlays to reach your target audience with ads. You are not allowed to post images or text ads on the platform. TikTok is a social platform strictly dedicated to short-form videos. TikTok advertisements are usually used to increase brand exposure, grow website traffic, and generate new leads. TikTok ads are sponsored short-form mobile videos posted to the TikTok platform with the intention of reaching a larger audience. In this article, you will find all the steps you need to follow to create a TikTok advertising campaign from start to finish. To help you get started, I have written this very in-depth guide on TikTok Ads. TikTok started off with a bang and most brands and marketers are still playing catch up. The reason for this is that many marketers do not fully understand the TikTok platform. But there are not many good articles on TikTok ads. There are already a ton of articles online on running advertising campaigns on platforms like Facebook and LinkedIn. Now you are looking into running ads on the fastest growing social media platform - TikTok. You might even be using paid search via Google Adwords. You are probably running ad campaigns on more established social media platforms like Facebook, Instagram, and LinkedIn.
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